Rebel Video is already doing the hard part right.

Your Meta Pixel is wired properly — Subscribe, Lead and SubmitApplication all fire correctly on the three thank-you pages. Nice work.

Google Ads has nothing. The tag AW-17881385604 loads on all 15 pages, but there is not one gtag('event','conversion') call anywhere on the site. I checked the homepage and all three thank-you pages.

You sell YouTube ads. YouTube ads run on Google Ads. So the one platform you actually buy on is the one that can't tell which clicks became booked calls — which means Smart Bidding is optimising toward nothing, and your reported cost-per-lead isn't real. Meta, which you probably aren't even buying, has perfect data.

Create three conversion actions in Google Ads (Tools → Conversions), then drop the matching line on each thank-you page. Google gives you the AW-17881385604/xxxxx label when you create each one:

<!-- thanks-apply.html -->
<script>
  gtag('event', 'conversion', {
    'send_to': 'AW-17881385604/PASTE_APPLY_LABEL',
    'value': 1.0, 'currency': 'USD'
  });
</script>

<!-- thanks-workshop.html — you know this one's worth $395 -->
<script>
  gtag('event', 'conversion', {
    'send_to': 'AW-17881385604/PASTE_WORKSHOP_LABEL',
    'value': 395.0, 'currency': 'USD'
  });
</script>

<!-- thanks-notify.html -->
<script>
  gtag('event', 'conversion', {
    'send_to': 'AW-17881385604/PASTE_NOTIFY_LABEL',
    'value': 1.0, 'currency': 'USD'
  });
</script>

Also worth doing: the Calendly booking is your highest-value action. Calendly fires a calendly.event_scheduled message you can listen for and send as a fourth conversion.

Freshness scored 15/100 — the lowest thing on the site. The cause isn't stale content. All six guides already carry correct datePublished and dateModified in their JSON-LD (2026-06-29 through 2026-07-04). The date just never renders on the page, so anything reading visible text sees no freshness signal at all.

You already have the byline. Add the date to it:

By Joe Chancellor · Rebel Video ·
Updated <time datetime="2026-07-04">July 4, 2026</time> · ~10 min read

Zero new content. You're exposing a true date that already exists — not stamping a fake "updated today".

All 15 URLs are listed cleanly, but not one carries a <lastmod>. That's a direct crawl-freshness signal you're leaving on the table, and it compounds with #2.

<url>
  <loc>https://rebelvideo.pro/how-to-start-an-smma.html</loc>
  <lastmod>2026-07-04</lastmod>
</url>

Zero tel: links, zero phone numbers in visible text, zero telephone in schema, no ContactPoint node — across all 15 pages. Your email (joe@rebelvideo.pro) is in the homepage schema and inside the privacy and terms pages, but it isn't rendered anywhere a visitor would look.

There's also a mismatch worth a decision: your PostalAddress gives 1309 Coffeen Avenue STE 1200, Sheridan, WY — but that address appears only in JSON-LD and never in visible text. Schema-only NAP with no visible counterpart is exactly what suppresses this score. If that's a registered-agent address rather than somewhere you work, dropping PostalAddress and declaring areaServed: "US" is the more honest markup.

"contactPoint": {
  "@type": "ContactPoint",
  "email": "joe@rebelvideo.pro",
  "telephone": "+1-XXX-XXX-XXXX",
  "contactType": "sales",
  "areaServed": "US",
  "availableLanguage": "English"
}

If there's genuinely no business line, email + ContactPoint alone still lifts this materially. Put the email in the footer too.

These three are where a roofer or a lawyer actually lands and decides — and they're running at roughly a fifth the depth of your guides, with no FAQ and no breadcrumb. They have good H1s and correct Service schema, so the bones are right; they're just short.

Six or seven FAQs each, in the same voice as the homepage ones, would roughly double them and give AI engines something quotable for "how much do YouTube ads cost for a roofing company". That's the single highest-value writing on the list.

/workshop.html, /apply.html, /law-firms.html, /roofing.html and /solar.html have no BreadcrumbList or WebPage node. Your guide pages already have a working one — copy it across and swap the name and URL. Pure duplication of a pattern you've already written.

Lines 51–62 of index.html hold a second, unfinished Google Ads block that shipped alongside the working one. It still requests googletagmanager.com/gtag/js?id=AW-XXXXXXXXXX — a real HTTP call that resolves to nothing — and the build note "(ask Claude for the snippet)" is sitting in your production source where anyone viewing it can read it.

Straight delete. Nothing else depends on it.

"Rebel Video — YouTube Ads That Get Watched" is a good line and a bad title tag. It's pure brand. Meanwhile "YouTube Ads Agency for Small Businesses" — the strongest commercial phrase you own — is doing its work on a subpage.

Your homepage is the strongest page on the domain. Consider "Rebel Video — YouTube Ads Agency for Small Businesses" and keep the tagline as the H1, where it already lives and already works.